We have been  refining our use of newsletters, e-mails, and the web, and using these media in new ways. The reasons for this is that we have found that newsletters, although a good medium of communication, is costly, slow [newsletter notification lagged over one week behind email and web communication], and limited [as you must plan to fill or cut to page increments]. We have also found that response to newsletters is measured in days whereas the email responses are measured in minutes.

We are trying to achieve is a balance between the media. We would like all who have access to email to use it, with further detail and pictures on our web-page. Printed newsletters will still be sent to those who do not have access to the web or those who have changed email address without notifying us. The printed newsletter can also be picked up in our shop.

The newsletter will be shorter, limited to 4 pages [1 piece of paper] with shorter articles and fewer pictures. It will still be in color. People will be directed to the shop or the web for more details.

E-mail will be used to:

• Notify you of new fabrics as they come in.
• Let you know of special sales and promotions
• Send newsletters.

The Web will be used to:

• Sell items on-line [or you can always give us a call].
• Show pictures of the new fabrics.
• Provide details
• Conduct drawings
• Notification of winners of web drawings
• Access newsletters
• Access a variety of notifications
• Details referenced on emails, newsletters, web-pages, and shop signs.
• Give you details on classes
• The SewSewNews Newsletter will be to notify you  a variety of happenings and events, with less detail and pictures than before. It will direct you to the web for more details.